The eponymous Cemil Bey was born in
İstanbul’s neighborhood of Şehzadebaşı
in 1867, and went down in history as a
confectioner, composer, Qur’an reciter, and
oud player. His father Hasan Tahir Efendi,
chief prayer leader at the Şehzade Mosque,
died when he was only thirteen years old;
during the years they enjoyed together,
however, the young boy had the chance
to advance his knowledge of religion and
commit the entire Qur’an to memory. When
his father died, Cemil found himself having
to provide for his entire family. For a short
while he apprenticed with a jeweler in the
Inner Market of İstanbul’s famed Covered
Bazaar, but then he turned towards two areas
that would give his life new directions, one
an art and the other a craft. First, he received
a license from a master confectioner and
joined the ranks of crafstmen, closing his
first commercial deal at the age of sixteen.
Choosing to stay close to the neighborhood he
new well, he opened a shop across the street
from the Şehzade Mosque named “Şekerci
Cemil Bey” (Cemil Bey, Confectioner).
Records for 1901 cite the shop’s address as
No. 36, Şehzadebaşı Avenue. Sermet Muhtar
Alus, the popular author and keen observer
of İstanbul, noted that the confectioner was
situated near the Pharmacy Sokrat (Socrates)
and next to the Feyziye Market.
Besides business, Cemil Bey’s interest in
music led him to a second direction that
would light up his life. He began to study the
oud with the celebrated musician Mabeyinci
Basri Bey when he was fourteen, and then
pursued his studies with the singer Enderûnî
Ali Bey (“mabeyinci” and “enderûnî” are both
titles indicating affiliation with the imperial
palace). With this formation, he soon began to
compose music; his first important work, the
Karcığar Saz Sema’isi (an instrumental form
in Ottoman classical music), was completed
when he was only twenty-four years old. His
students included many future important
musicians. One of his vocal pieces, a song in
the Bestenigâr mode, began with the words
“İstedin de Gönlümü Verdim Sana” (You asked
for my heart and I gave it to you); one cannot
be sure that it was addressed to Fatma Şerife
Aliye Hanım, whom he married when he was
twenty-eight, but their union was blessed with
four children. Everything Cemil Bey touched turned to gold, and he did not neglect his
religious training either. Next to his candy
store and oud playing, he eventually became
prayer leader in the household of Mediha
Sultan, daughter of Sultan Abdülmecid and
sister of Sultan Abdülhamid II.
Another song by Cemil Bey, this one in the
Hicaz mode, began with the words “Bir Nigâh
Et Ne Olur Halime Ey Gonca Dehen” (Take a
look at my state, O rosebud-mouthed beauty);
these lyrics belonged to Recaizade Mahmud
Ekrem, one of the literary greats of his time.
As Cemil Bey’s reputation as a composer grew,
so did the renown of his confectionery. It had
already acquired considerable fame during
the nineteenth century, and the influential
magazine Servet-i Fünûn published an article
in its 8 March 1894 issue that praised the shop
in no uncertain terms:
Reviewing the entertainment and pleasure
spots of Şehzadebaşı, it is important not to
overloook the confectioner’s shop of Hafız
Cemil Efendi. Every year he pleases those
who have a sweet tooth with tasty jams and
syrups during Ramadan, and with candy and
confections during Bayram [the religious
festival that follows the month-long period of
fasting]. This year, too, Şekerci Cemil Efendi
has truly exerted himself during the Noble
Month of Ramadan.
In 1898, at the age of thirty-one, Cemil
Bey became an oud player and teacher in
the Turkish Classical Music section of the
Muzıka-i Hümayun (Imperial Band). That he
was appreciated by the Palace can be surmised
from the fact that, when he became ill in 1902,
he was taken under treatment on special
orders from Sultan Abdülhamid II, and sent to
the hot springs of Bursa for a one-and-a-half
months.
The Sultan did not, however, approve of
Imperial Band members’ part-time jobs, and so
Cemil Bey was forced to put the candy store in
the name of his very young son Mehmed Ali;
this led to the name Cemilzade (Cemil’s Son).
Cemil Bey submitted some of his products to
fairs abroad, gaining international success; in
1906, for example, Cemilzade won gold medals
at the fairs of Bordeaux and Naples. By 1909,
advertisements began to appear in magazines.
One in Şehbal declared that Cemilzade
products were intended “to be sweet to eat and
not upsetting to the stomach,” as well as being
high in nutritional value. The product line
described in the advertisement was certainly
interesting: jam, sherbet, ice cream, candy,
and cake... And let us not forget candied
chestnuts, mentioned by Sermet Muhtar Alus
as one of the unforgettable tasty delights of
İstanbul in the early 1900s.
The Constitutional Revolution of 1908 brought
significant political changes to the Ottoman
capital. Many known to have been close to
the Sultan lost their posts after the attempted
counter-coup of 31 March 1909. Moreover,
tastes at the Palace were turning towards
western music. Cemil Bey therefore decided
to accept the invitation of Salih Pasha, former
Chief Justice of Egypt, and traveled to Egypt
in 1909. Though he had only gone there for
a visit, his hosts insisted that he stay and
continue his confectionery business in Egypt.
He finally relented after six months and
asked his wife Fatma Şerife Aliye Hanım and
children to join him. The travel documents
they obtained described their relocation
as “temporary,” indicating that they had
never intended to sever their ties to İstanbul
permanently.
While giving music and oud lessons to
members of the court in Cairo, Cemil Bey
did not neglect his confectioner’s vocation. Together with his sons, he conquered the
hearts of the Egyptians with both music and
sweets. The sign outside the elegant store they
opened in Cairo said, in French, “Cemil Bey
Hasan, Ottoman Confectioner” in deference
to his father. The store’s renown grew, and so
did the volume of business. When it moved
to a more central location, the name of Cemil
Bey’s son was added to the sign: “Cemilzade
Mehmed Ali.” From brochures to packaging,
the firm everywhere emphasized its ties to
İstanbul and to the Ottoman Empire. The year
1883 as the date of the firm’s establishment,
and İstanbul as the home of the flavors it
purveyed, were thus certified at this early
time.
During the family’s sojourn in Egypt, while
the shop in Cairo was conducting business,
the commercial yearbook entitled Annuaire
Oriental mentioned a confectioner’s shop
named “Cemilzade Mehmed Ali” at No. 26,
Şehzadebaşı. The author Samiha Ayverdi
writes in her memoirs that the shop had
been taken over by a certain Nureddin Bey
during the family’s absence. Furthermore,
a document preserved by Satvet Cemiloğlu
indicates that Mehmed Ali Bey came to
İstanbul in 1925 in order to take care of his
military service obligations. During that
trip, he opened a store in the well-known
commercial building Dördüncü Vakıf Han
in the Bahçekapı neighborhood near Sirkeci.
However, he soon rejoined his aging father
in Egypt, having been unable to resolve
disagreements with his partner. Perhaps this
was an attempt on the part of a homesick
family to find a way back home? It could not
have been easy for them to live under British
occupation during World War I, followed by
the new Kingdom of Egypt. While there is
no evidence that Hafız Cemil Bey personally
requested government help, “the teacher Hafız
Cemil Bey” does appear among the Ottoman
subjects to whom the Ottoman governments
provided traveling expenses for repatriation in
1919.
Mehmed Ali Bey, representing the second
generation active in the business, brought new
dimensions to Şekerci Cemilzade. Thanks to
his confidence in the quality and taste of his products, he did not hesitate to compete and
promote the firm internationally. In 1926, his
entries in the fairs of Liège and Paris were
once again awarded gold medals. Likewise,
their products were greeted with enthusiasm
at the Ideal Home Exhibition in London,
organized since 1908 by the Daily Mail.
Şekerci Cemil Bey died in 1928, after which
the family began to reconsider its presence in
Egypt. Although the British occupation had
ended in 1922, the newly proclaimed Kingdom
of Egypt had not been able to achieve stability.
In 1937, Mehmed Ali Bey and his brother
Nureddin Bey finally decided to permanently
return to Turkey, and thus the confections of
Cemilzade began their journey back home.
That year, the family opened the Cemilzade
store on Muvakkithane Avenue in İstanbul’s
district of Kadıköy, where they once again
served traditional sweets. Soon, Mehmed Ali
Bey was joined by his son Satvet Bey, to whom
he had imparted the secrets of his unrivaled
candy. Cemilzade regained its popularity
so quickly in Kadıköy that it was as if they
had never left. The historian and playwright
Adnan Giz recalled Cemilzade as “a small
confectioner’s shop once famous as much for
its palace lemonade and sour black mulberry
syrup as it was for Turkish delight and
candy.” Describing the store at No. 25, the
journalist Deniz Kavukçuoğlu wrote that the
almond and pistachio pastes they produced in
their workshop across the street would be sold
out the very same day, and that they would
serve apple, orange, and peach juice during
the Summer months. “Residents of Kadıköy
had their first taste of ‘pure,’ undiluted fruit
juice in this store.”
During these, perhaps the most select years
of the Asian side of İstanbul, Cemilzade
became the stuff of fairy tales. Narrating the
nostalgia they felt for the old İstanbul of their
childhood, many writers could not help but
mention the shop. In Füruzan’s Sevda Dolu
bir Yaz, for example, the reward promised the
little hero Şehrazat in exchange for curbing
her naughtiness was bergamot-flavored
candy: “We bought the bergamots from
Cemilzade. They wrapped the box carefully.”
Indeed, Cemilzade’s meticulously chosen and
designed packaging was as famed as its candy.
The journalist Eser Tutel once compared
the past with the present by describing how,
instead of the soulless plastic bags now given
out by stores, “Cemilzade’s delicious almond
paste would be placed in elegant paper
pouches.” Selim İleri counts Cemilzade
among the riches that we should never
lose, saying that “it objects to our prodigal
extravagance.”
While there still existed a workshop in
Kadıköy during the 1940s, the building was
eventually sold and so production moved
into the lower floor of the house in which the
family lived in the neighborhood of Acıbadem.
This allowed Saliha Makbule Hanım to take
care of the house and also be her husband
Mehmed Ali Bey’s greatest helper. Their son
Satvet Bey learned the art of candy-making
in this family environment —part work, part
play. Having made Cemilzade a landmark
of Kadıköy, Mehmed Ali Bey died in 1977.
Thereafter, the mission of fulfilling the desires
of the store’s fans fell upon their sons Mecdet
and Satvet Cemiloğlu. That store closed its
doors in 1985.
This could have been the end of the saga, but
this time Satvet Bey’s wife Fatma Cemiloğlu wouldn’t have it. An entrepreneur of some
repute, Fatma Hanım stepped in and induced
Satvet Bey to do the same, until their son
Barış Cemiloğlu took over the Turkish Delight
cauldrons in the 2000s. Satvet and Fatma
Cemiloğlu opened several stores, one on
Cemil Topuzlu Avenue in Selamiçeşme
(1995), another on Bağdat Avenue
in Şaşkınbakkal (1997), a third in the
neighborhood of Etiler (February 2001), and
a fourth in Nişantaşı (July 2010). Thus, the old
flavors of İstanbul were once again available
to Cemilzade’s friends on the European side of
the city.
From the confectioner and oud player Cemil
Efendi to his fourth-generation descendent
Barış Cemiloğlu, the firm Cemilzade has
preserved its tradition of natural, delicious,
and high-quality goodness. Since 1883.